PR agency services

Our experienced PR agency professionals are specialists in creating highly effective communications and maintaining positive relationships.

And as former journalists not only do they have a knack of establishing contacts and building relationships, they also have a nose for a good story. Cornerstone’s PR team has earned some phenomenal coverage and exposure for our clients across B2B and B2C settings. They are skilled in developing strategised PR campaigns as well as opportune publicity and crisis management.

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How we do it

Whatever you want to say, whoever you want to say it to, PR is a tried and tested way to amplify your messaging and communications. And it’s constantly evolving.

We secure valuable coverage for our clients across trade, business and news media print, digital and TV coverage. This earned media aspect of PR is highly sought after and reaps rich audience reach and economic rewards.

But we don’t just stick to the traditional methods at Cornerstone. Global brands have set the tone for increasingly creative methods of achieving exposure and coverage and we too seek and embrace these opportunities. Our PR experts are skilful storytellers who help make our clients the heroes of their own story.

We guarantee a collaborative approach

• Content Marketing • PR Planning • PR Campaigns • Media Management • Brand and Reputation Management • Influence and Change PR • Digital PR • Internal PR • Earned PR

• Content Marketing

It’s quite simple. You have something to say, and you need the right audience to hear it. In between this A to B scenario is content marketing. It relies on quality content that is creative, relevant and engaging. Then and only then is it distributed through carefully considered channels to garner the desired results – be it boosting brand awareness, sales, conversions or loyalty. Our PR professionals will help you get it ‘write’.

• PR Planning

As a full-service agency, Cornerstone is ideally positioned to create the perfect PR campaign using a combination of communications strategies created by our PR, creative, digital and social media teams. After all, if you’re going to invest in PR, you want it to be effective as well as cost-effective. That’s why we have a plan for PR perfection and we’ll make it work for you.

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• PR Campaigns

Clear objectives and strategy form the basis of our PR campaigns. From product or service launches to brand awareness, our PR team consistently gains impressive audience reach and positive communications for our clients across multiple sectors and industries. Campaign creativity is underpinned by strategic messaging designed to communicate on point messaging and fuel engagement. Our targeted regional and national campaigns have earned a number of industry awards and continue to significantly raise the profiles of our clients’ businesses, products and services.

• Media Management

With a combined 36 years of journalistic experience working within the UK’s regional news media our PR team offers in-depth insight, experience and expertise when it comes to media relations. From headline hitting press releases and media planning to extensive press contacts across local, regional, national, trade and consumer media we provide a full range of media relations services.

• Brand and Reputation Management

The value of a brand or business relies greatly on reputation and stakeholder and audience perception. Whether it’s B2B or B2C, it’s our job to ensure trust and high standards are at the forefront of those perceptions. If and when crisis management comes into play, we’re a reliable, reactive and experienced source of advice for our clients, providing swift and carefully considered crisis communications designed to minimise the impact of negative publicity.

• Influence and Change PR

Good PR extends way beyond generating visibility and awareness. It is a powerful tool to persuade, provoke, influence and potentially change behaviour. Harnessing that power takes tactical skill, expertise and knowledge. It’s not a quick fix but it ultimately reaps large rewards. Our strategies go over and above to implement creative ways to influence and change. From inspirational storytelling to lobbying campaigns and social influencers, we have a reputation for using creative methods to leverage coverage and engagement that makes a real difference to our clients.

• Digital PR

Digital PR can help you get your message in front of the right audience at the right time.
Tradition has been dispensed with when it comes to reaching a mass audience, thanks to the never-ending growth of the internet and social media. Our PR department of journalists, content creators and media magicians will use their expertise together with that of our digital, creative and SEO teams to help you raise awareness of your brand, drive traffic to your website, or grow your following on social media, to name but a few.
If that’s whetted your appetite discover exactly what we can do for you.

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• Internal PR

It’s all happening in your business, so don’t keep it a secret, tell those that matter the most – the people who work for you.
Internal PR is not just about sharing news with your staff, it can help you support change, overcome challenges, instil brand values, educate, inform and achieve common goals.
Effective communications at the core of your company or organisation’s values means your workforce is well-informed, well-supported and totally on board, which typically delivers better market performance with your customers.
Find out how we can make it happen for you.

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• Earned PR

We all like something good for free.
That’s what earned PR is all about – publicity for your business, brand or organisation that has been deemed worthy of coverage or comment by someone else.
It can amount to many column centimetres, re-tweets or shares that would cost you thousands of pounds if you had to pay for the equivalent coverage or exposure.
Get in touch and we’ll come up with an earned PR strategy to benefit you. Priceless!

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Our process

Research

We discuss a client’s public profile, including any publicity activity carried out past or present. We research and analyse how wider awareness and deeper understanding of your organisation can be developed to serve your needs, reach your target audiences and improve your public profile against competitors.

Strategy

Based on our research we construct a detailed plan of action, generally recommending a 12-month strategy to give you the best results and maximise our carefully considered PR opportunities, regionally and nationally and across a network of mediums.

Plan, write, action!

We typically agree a month-by-month scheme of work. This usually includes task-specific discussions, interviews, writing and establishing imagery or video. We execute a plan to identify the appropriate channels and/or publications and either draw on our raft of existing contacts or begin to establish new relationships built to last.

Distribution

Once we have client approval, we set about contacting the regional and national outlets we’ve established. Our comms are created to captivate to enable excellent uptake and engagement and we use established media contacts to smooth the process.

Reporting

We provide regular PR reports and analyse to track the publicity gained and which routes and methods are gaining the best traction. This ensures we continue to hit the mark and allows us to focus on the best channels and even better outcomes.