Our experienced PR agency professionals are specialists in creating highly effective communications and maintaining positive relationships.
And as former journalists not only do they have a knack of establishing contacts and building relationships, they also have a nose for a good story. Cornerstone’s PR team has earned some phenomenal coverage and exposure for our clients across B2B and B2C settings. They are skilled in developing strategised PR campaigns as well as opportune publicity and crisis management.
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How we do it
Whatever you want to say, whoever you want to say it to, PR is a tried and tested way to amplify your messaging and communications. And it’s constantly evolving.
We secure valuable coverage for our clients across trade, business and news media print, digital and TV coverage. This earned media aspect of PR is highly sought after and reaps rich audience reach and economic rewards.
But we don’t just stick to the traditional methods at Cornerstone. Global brands have set the tone for increasingly creative methods of achieving exposure and coverage and we too seek and embrace these opportunities. Our PR experts are skilful storytellers who help make our clients the heroes of their own story.
We guarantee a collaborative approach
• Content Marketing
It’s quite simple. You have something to say, and you need the right audience to hear it. In between this A to B scenario is content marketing. It relies on quality content that is creative, relevant and engaging. Then and only then is it distributed through carefully considered channels to garner the desired results – be it boosting brand awareness, sales, conversions or loyalty. Our PR professionals will help you get it ‘write’.
• PR Planning
Goals, objectives, audience, channels, timescales, budget. These are key attributes of any public relations planning to formulate a strategy or campaign. We’re skilled in establishing and identifying the roadmap to your PR journey and use our extensive consumer, trade and industry media knowledge and contacts to plan the best route to gain targeted and highly relevant coverage.
• B2B and B2C PR
PR is crucial be it business to business or reaching out to consumers. For both its about reputation. However, it isn’t a one size fits all solution and depends greatly on the business and the target audience. Our expertise spans both settings and many sectors. We focus on visibility, value and understanding as we pursue positive perceptions within your target market. From industry thought leadership and opinion pieces to creative and engaging consumer sales campaigns, we have a great reputation for securing coverage and conversions.
• PR Campaigns
Clear objectives and strategy form the basis of our PR campaigns. From product or service launches to brand awareness, our PR team consistently gains impressive audience reach and positive communications for our clients across multiple sectors and industries. Campaign creativity is underpinned by strategic messaging designed to communicate on point messaging and fuel engagement. Our targeted regional and national campaigns have earned a number of industry awards and continue to significantly raise the profiles of our clients’ businesses, products and services.
• Media Management
With a combined 36 years of journalistic experience working within the UK’s regional news media our PR team offers in-depth insight, experience and expertise when it comes to media relations. From headline hitting press releases and media planning to extensive press contacts across local, regional, national, trade and consumer media we provide a full range of media relations services.
• Brand and Reputation Management
The value of a brand or business relies greatly on reputation and stakeholder and audience perception. Whether it’s B2B or B2C, it’s our job to ensure trust and high standards are at the forefront of those perceptions. If and when crisis management comes into play, we’re a reliable, reactive and experienced source of advice for our clients, providing swift and carefully considered crisis communications designed to minimise the impact of negative publicity.
• Influence and Change PR
Good PR extends way beyond generating visibility and awareness. It is a powerful tool to persuade, provoke, influence and potentially change behaviour. Harnessing that power takes tactical skill, expertise and knowledge. It’s not a quick fix but it ultimately reaps large rewards. Our strategies go over and above to implement creative ways to influence and change. From inspirational storytelling to lobbying campaigns and social influencers, we have a reputation for using creative methods to leverage coverage and engagement that makes a real difference to our clients.
We discuss a client’s public profile, including any publicity activity carried out past or present. We research and analyse how wider awareness and deeper understanding of your organisation can be developed to serve your needs, reach your target audiences and improve your public profile against competitors.
Based on our research we construct a detailed plan of action, generally recommending a 12-month strategy to give you the best results and maximise our carefully considered PR opportunities, regionally and nationally and across a network of mediums.
Plan, write, action!
We typically agree a month-by-month scheme of work. This usually includes task-specific discussions, interviews, writing and establishing imagery or video. We execute a plan to identify the appropriate channels and/or publications and either draw on our raft of existing contacts or begin to establish new relationships built to last.
Once we have client approval, we set about contacting the regional and national outlets we’ve established. Our comms are created to captivate to enable excellent uptake and engagement and we use established media contacts to smooth the process.
We provide regular PR reports and analyse to track the publicity gained and which routes and methods are gaining the best traction. This ensures we continue to hit the mark and allows us to focus on the best channels and even better outcomes.