Creative and design services
The cherry on the top or the bread and butter of your business?
We strongly believe the latter because although design brings the delicious wow-factor we’re all hungry for, it’s very much at the core of business and brand identity. Cornerstone’s design agency team boasts over three decades of combined industry experience and brief interpretation acumen. They are responsible for bringing countless campaigns, websites and printed elements to life.
How we do it
Natural talent and experience count for everything when it comes to design. Our in-house creatives have bags of both, and their work can be seen across the UK, from brand logos to billboards and signage.
The department is the creative cog of Cornerstone and offers expertise in illustrating brand vision, eye-catching advertisements and campaign concepts.
We guarantee a collaborative approach
• Branding and identity
Branding is essential to a product or business. Executed well, it’s a guiding light for consumers and customers and helps to form valuable perceptions that will continue to resonate for years to come. Just think of the household name products, companies and organisations we can identify by simply recalling their branding? It’s a crucial element and can become your most valuable asset. Getting it spot on is the work of the designers. Our team creates brand marks, including logos, literature, promotional materials, digital assets and websites.
• Campaign creative
Our designers create the look and feel of new campaigns, using either new or pre-existing branding. This can be stand-alone visuals and messaging, which compliments an existing brand or an advertising promotion. They also add the design element to campaigns to promote a significant company event or anniversary, or to launch a new product or service. These often include print design, web design and branding.
• Print design and marketing literature
If it can be printed, we can design it – brochures, leaflets, flyers, posters, annual reports, newsletters, magazines, promotional materials, the list is extensive. Just get in touch and we’ll happily accommodate your requirements.
• Packaging and point of sale
Our creative team is highly experienced in packaging design, from single to full product ranges across a wide range of sectors and industries including pharmaceuticals. These include cartons, bottles, blister packs, in fact any type of packaging you can think of. From point-of-sale branding to leaflet dispensers, shelf talkers and counter displays we specialise in hard working POS materials from initial concept through to design.
If you want your image to move you’ve come to the right place. And it all starts with our designers. They initially create concepts and storyboards for client projects before the filming and stock footage process begins. Our video production and motion graphics services include:
- Annual Report Videos
- Promotional Videos
- Motion Graphics Videos
- Training Videos
- Product Focussed Videos
• Product photography and pack visuals
Cornerstone is well equipped to provide a professional range of product shots and imagery – we’re also well connected when it comes to specialist photography suppliers. Our designers are heavily involved in this creative process whether it’s individual products shots or designing room sets for lifestyle imagery.
Insight and understanding
We analyse the in-house team brief, assessing what you want to achieve, researching style guides and fully understanding a client’s likes and dislikes.
Clarify the challenge(s)
We begin to interpret the brief on a deeper level, identifying the campaign or project goals and objectives which need to be meet through the design
Once we’ve established the firm creativity and have a solid understanding of the brief following AM and client consultation, the initial design begins to take shape.
Develop and refine
This is the point of maximum creative impact. From brand identity to advertising campaign, we realise the vision and complete the design ahead of client approval. This could be initial designs or final concept. Dependent on client feedback we would then refine the design.
Final outputs / launch
Whether it’s a print, website or digital imagery, we prepare the signed-off assets for handover to the next process.
Feedback and evaluation
We look forward to this bit – the results. At this final stage we garner client reviews, impact, overall effectiveness and analyse any metrics available. Job done (well).