Proaim approached Cornerstone with a clear brief; to give their branding a whole new look and feel, remaining sympathetic to their specialised industry, yet having a modern twist.
The brand has been around for a while, resulting in the logo looking dated, having no differentiation or being in line with the standard of service Proaim provides its clients. The brief included the development of a new logo, bespoke content managed website and roll out of the literature suite.
Initially presenting several brand routes, Cornerstone carefully considered Proaim’s target audience and positioning within the market. The branding was designed to improve the perceived quality of the services Proaim offer, helping to reposition them within the marketplace. We wanted to realign the brand image to what the target audience would perceive as the market leader within the industry, and this was the core focus when working up the creative work carried out on this project.
The final look is modern, clean and professional, but remains sympathetic to the industry Proaim operates in. Two core colours are used throughout, with strong imagery to showcase the services in a more engaging way, helping to add character and interest to the product and service offering.
The content structure and architecture of the website has also helped to improve search visibility and user experience. The bespoke site has significantly improved Proaim’s online ranking and conversion of visitors to the website.
The client is really pleased with the outcome, and has subsequently resulted in Cornerstone creating a Chinese version of the site so the branding could be rolled out across other countries.
Check out the UK site here: http://www.proaimltd.com