Linda Lewis Kitchens wanted a new brand image that truly reflected their personality and the way that they approached their work. The brand therefore had to be fun and bubbly to better represent the LLK team, as well as being able to be used in a corporate manner, as well as a more engaging, fun approach too.
Cornerstone developed a clean logo that worked on a corporate level, as well as a character, which was based on Linda Lewis herself. This added more charisma to the brand as it is known for giving a professional, yet personal and friendly service. The new font for the brand logo and strapline helps to set them apart from other competitors within the industry whilst bolstering the fact that they are professionals with significant experience and knowledge.
The new brand was very well received by the whole LLK team who thought that it better reflected the whole business and helped their company image and work shine through in a more cohesive manner. It has been carried across their website, literature, and email presence allowing for a better more consistent message.