Linda Lewis Kitchens (LLK) wanted an overhaul of their existing product brochures as they felt they weren’t currently representing their brand particularly well or positioning them effectively to their target audience. They therefore commissioned Cornerstone to develop a creative design route for their product brochures that would help to build on their brand and strengthen their company personality within the industry.
We developed the graphic design for the new brochures so that it incorporated the rebrand and injected plenty of the company personality into the literature, whilst also remaining professional and informative.
Along with the re-design and new layout, we also colour coordinated each product category to make it easier for audiences to find exactly what they were looking for; this also correlates with the new website also developed by Cornerstone, which ensured consistency of marketing through both online and offline channels.
By integrating the new character into the design and instilling more appropriate and attractive typography into each brochure, the new literature creates instant brand recognition and helps to instill a strong presence across each channel for LLK.
The brochures were very well received by Linda Lewis Kitchens and are said to have helped strengthen the new website as well as their marketing offline too. They have already been used to increase engagement via their social media channels and will continue to offer a better overall representation of their full range.