Due to our experience within the leisure industry, Cornerstone were approached by an all new gym company setting up their first branch in the Oldham area, known as Glo Gym.
With a brand formed but no online strategy agreed, Cornerstone were asked to develop Glo Gym’s digital marketing presence and offline marketing activity, with the setup of the company’s website, digital marketing and online strategy helping to generate awareness and interest in the new facilities in the run up to the gym opening, which was to be housed at Oldham Athletic Football Club’s newly built North Stand.
Taking the brief from the client, Cornerstone designed and developed the look and feel for not only the website, but the entire marketing campaign, ready for the launch of the new 24/7 gym, scheduled for April 2016.
Setting a strong visual identity, writing new content to engage with prospective customers and structuring the website in an easy to navigate manner that was fully responsive for mobile devices, Cornerstone successfully launched the new gym website, as well as integrating third party membership and bookings systems, providing a streamlined and hassle free process for our client.
The site was launched in the tightest of timescales, with members of our team working through the night to hit the required date for website launch, memberships platform and marketing collateral. With a successful web launch completed, which has since been backed up with a strong social media strategy and digital marketing plan, Glo Gym is well on its way to long term success within the Oldham area.
Check out the site here: www.glogym.co.uk