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20-20 Saddleworth

Opticians Responsive Website

The brief.

20-20 Saddleworth wanted a redesign of their website in order to represent their brand better and create an improved platform for existing customers to use, as well as wanting to increasing new traffic to the site via search engines. They approached Cornerstone with a brief that would tie in their existing branding into the website design and overall instill a more eye catching and modern look, using product imagery from big brands within the industry.

The pitch.

Cornerstone designed & developed a simple website with a one-page structure for all main content and a second page for blogs and news items, which effectively displays 20-20’s services, stock, and local offering as well as positioning them at a level which furthers matches their service. A gallery function was also built into the site, ensuring that future ranges could be previewing prominently on the site.

Delivery and outcome.

20-20 Saddleworth were very happy with the finished website and agree that it represents their brand more effectively as well as better communicating their product offering. They also commented that the site will help to attract new audiences and therefore increase their conversions and customer base. The improved layout and minimal navigation is ideal for their target audience and will therefore improve the way the site is used by 2020’s customer base.

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