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About Cornerstone DM

We are a multidisciplinary team of creatives marketeers, designers and developers who truly love what we do.

 

We love meeting our clients, learning more about them and understanding their business on a much more intimate level. Using that information, we develop creative yet commercially viable strategies that not only stand out, but generate truly superb results.

 

We’ve helped clients generate ROI’s that are eye watering, reduce spend and increased performance, and gain higher positive outcomes than they’ve seen in previous years. We’re a results orientated, hard working bunch of professionals that aim to deliver each and every time.

Where it all began

Our agency began life from an attic room in Clarksfield, near the centre of Oldham. We had no clients, no money, but a lot of passion about what we did.

This passion and dedication soon caught the attention of businesses throughout the Oldham and Manchester areas, which helped us to grow and develop into the company we are today; a creative, strategic and passionate marketing partner to our clients, helping them to grow their own businesses and flourish within the industry.

How we make a difference

It’s not difficult to make a huge difference when you love what you do, which is why our team is made up of some of the most talented, motivated and passionate professionals you could hope to meet.

Our team gets results, work hard for our clients, and love every minute along the way. We make a difference, and have gained a lot of friends in our clients along the way.

Meet The Team.

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David Wadsworth Managing Director
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David Wadsworth

Managing Director

David  brings a wealth of knowledge to our client campaigns, with strategic marketing planning and digital knowledge that enhances and accelerates our clients campaigns over and above their competitors.

With a strong marketing background and passion for driving client’s businesses forward, David is actively involved in all major client campaigns and promotions.

Why I Do It:

We believe that we can far exceed clients’ expectations on all levels, and do it quicker, and more cost effectively than many of our competitors, which is why many of our clients have never gone anywhere else. Our ethos is a no nonsense approach, and complete honesty. This is a reflection of both my personality, and the way in which I think business should be done.

Super Power:

The ability to multi task on a whole other level!

Kryptonite:

Too much coffee equals one agitated David (best stick to the decaf)

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Sarah Smethurst Head Of Creative
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Sarah Smethurst

Head of Creative

Sarah has been involved in Graphic Design & Art from an early age. She has developed her skills over the years to become an extremely creative and artistic designer and now leads our creative team in developing creative advertising campaigns.

Her talent is used to ensure that clients get a piece of artwork that is both effective in communicating the desired message and appealing to the eye, standing out from the competition.

Why I Do It:

I have been interested in Graphic Design for a number of years, but never had the courage to persue my dream. When the position became available at Cornerstone, I jumped at the chance and have never looked back. The varying client needs are always a challenge which I look forward to, ensuring work is always unique and effective.

Super Power:

The animal whisperer (mainly to the office mascot "Wilson" the yellow lab)

Kryptonite:

Heat, will melt like a chocolate bar in the sun on a hot day

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Nicola Adamson Graphic Designer
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Nicola Adamson

Graphic Designer

Nicola graduated from Huddersfield University in 2010. Soon after, she applied for a position at Cornerstone and has become a welcome member of the team, taking on the role of Graphic Designer.

Nicola has plenty of talent in illustration and creative design, ensuring our clients receive a creative marketing piece that meets their requirements whilst driving awareness and demand.

Why I Do It:

Cornerstone gave me the fantastic opportunity of joining the team shortly after graduating. It’s an enthusiastic, fun and exciting environment to work in. The main reason I chose to join Cornerstone was their attitude & approach towards their clients. They have a great company ethos & always ensure they have their clients’ and staff’s best interests at heart.

Super Power:

Brew making skills that are out of this world!

Kryptonite:

Terrible sense of direction that even a sat nav can't fix.

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Dave Edgar Graphic Designer
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Dave Edgar

Graphic Designer

Dave joins Cornerstone after 7 years design agency experience which came shortly after his time at Salford University, where he gained a 2:1 in Graphic Design.

With a true passion for typography and all things graphic design, Dave helps to add another strong element of creativity and style to our client campaigns, helping to develop and build on their market presence and difference.

Why I Do It:

For as long as I can remember I have enjoyed designing. From a child, building unique creations with Lego; through education and into my professional career, I always take great pride in what I create and my passion for the industry hopefully shines through. Joining Cornerstone was a breath of fresh air for me as it gave me the opportunity to do what I love within a positive environment with a variation of work that makes every day different and exciting!

Super Power:

The ability to identify a font at a hundred paces!

Kryptonite:

Coldplay and Comic Sans!

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Mubarak Panti Web Developer
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Mubarak Panti

Website Developer

Mubarak joins Cornerstone to help further develop our web offering, bringing new technologies to the company that add a further level of customisation to our clients’ online presence.

After graduating from Huddersfield University, Mubarak worked at a competing web design agency before making the move to Cornerstone, where he now gets involved in developing bespoke WordPress and Laravel websites, as well as handling all things code related.

Why I Do It:

With the ever changing and rapid progression in technologies, there are always new challenges and methods to tackle issues that may arise in Web Development – this is what captivates me. I like the problem solving aspect involved with Web development, the instant feedback from writing code, and viewing the outcome in browsers, testing etc. makes the whole process enjoyable.

Super Power:

Adapting to the latest technologies.

Kryptonite:

Xbox!

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Chris Hoy Print Room Manager
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Chris Hoy

Sign Maker & Installer

Chris brings outstanding experience and expertise to Cornerstone’s exhibition and signage capability, helping to further strengthen the core offering to our clients.

His experience in signage, vinyl wrapping and vinyl graphic installation helps to build on our already strong leisure, retail and exhibition offering, allowing us to provide a wider range of interior graphics, external signage, notice boards, vinyl graphics, exhibition materials and much more.

Why I Do It:

I love being involved in the entire process from initial site survey to final production and installation, which is extremely rewarding, especially when working alongside our creative team seeing the work coming to life.

Each day at Cornerstone is totally different thanks to the wide range of clients and services we offer; plus working as part of a team which is 100% focused on quality, client satisfaction and generally having fun is a great environment to work in.

Super Power:

Lightning fast vinyl weeding ability

Kryptonite:

Fast food and can't resist a bag of kettle chips!

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Cara Andrew Account Manager
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Cara Andrew

Account Manager

Cara joins the Cornerstone team after working in a number of large well known Manchester based advertising agencies and has significant experience in dealing with multi-national brands and national campaigns.

Her experience of the agency sector and ability as an energetic and creative account manager ensures that our client projects are delivered to the best possible standards, creatively, and in a timely fashion too!

Why I Do It:

Marketing is all around us in our every day lives. It fascinates me the power and impact a strong marketing campaign can have and I love I get to be part of this. Every day is different and with each client comes a different challenge. Creativity and strategic thinking is key – we get the best of both worlds all rolled in to one!

I came to Cornerstone after starting my career at some of the biggest agencies in the North. I wanted a role where I can get totally hands-on and involved in every aspect of the business. The team is like a little Cornerstone family, always working together and always striving for the best results for clients which is something I am proud to be a part of.

Super Power:

My attention to detail – eagle eyes.

Kryptonite:

The first is the cold. I get goose bumps in the sunshine and I am definitely one to pack a jacket when going on holiday!

My second is chocolate, particularly Mini Eggs and Terry’s Chocolate Orange. Not a shadow of a doubt I can eat my body weight in both (well, not quite…).

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Jess Buckley
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Jess Buckley

Account Executive

Jess Joins Cornerstone after working both agency and freelance roles within the marketing field following leaving university, bringing with her a wealth of experience in copywriting, social media marketing and PR.

Working as part of our client services team, Jess gets involved in a wide range of projects, working on social media, content writing, digital marketing and client quoting and project management.

Why I Do It:

Cornerstone is such an exciting and fast paced working environment where every day is different and you go home at the end of the day feeling like you’ve really achieved something. Joining Cornerstone allows me to really stretch and enhance all my skills; from copywriting to keeping the office organised. It’s an honour to be part of such an incredibly talented team and to be able to witness and contribute to Cornerstone’s further growth.

Super Power:

Grammar Geek

Kryptonite:

Awful taste in music; should not be left alone with the office radio.

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Kat profile
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Kat Thomson

Videographer

Kat joined the Cornerstone team in 2017 as a critical part of our digital marketing development. With video being a huge part of client campaigns, Kat has been brought in to create exciting, engaging video for our clients that helps drive action through each and every campaign.

Moving to Manchester from London, Kat relocated for the position and is involved in all things video and animation related.

Why I Do It:

I’ve always loved Video and Photography and after studying I knew it was the direction for me. Being able to turn my passion for visual media into my job is just fantastic.

 

I get a lot of satisfaction from being able to see a video through from pre-production to the final edit; I love how quickly you see a project take shape when you’re working on each step of the process.

 

Cornerstone is such a lovely team and I enjoy the variety of work. There’s always a new project kicking off! I enjoy that I am able to be involved in and learn about other areas of the business too.

Super Power:

Fitting an edit to music.

Kryptonite:

Mushrooms, they can stay far away.

My Roles

Videographer

Our Process.

We’ve spent years perfecting our processes, and will never stop refining them. This continuous improvement keeps our clients moving forward, gaining them better results year on year. Here’s a little taster of what we do….

Creative Marketing Ideas generation

1 Plan.

Meticulous planning is at the heart of what we do. We make sure your marketing objectives, schedules, budgets and media channels are all planned well in advance to ensure a smooth and efficient project.

Creative Marketing Ideas generation

2 Research.

We love detail, and love insights. That’s why we spend time and energy researching your market and target customer to real depth, to help us really understand the core needs of your target customer.

How we work

3 Develop.

Once a clear strategy has been built within our planning process, we develop our campaign idea into a finished concept that can be tested, amended and developed into an exciting finished piece.

4 Launch.

Once a concept is completed and approved, it’s time to launch. This is the exciting part of any project and allows us to see our hard work move swiftly into action, running through all channels and media platforms generating impact and results!

Cornerstone's Process Checklist

5 Analyse.

We’re not done with a campaign yet. We like to know that the project has been a success and met its objectives. This allows us to identify project strengths and gaps in the market that could be exploited in the future, which helps to refine the existing, and develop future campaigns.

Cornerstone's Process

6 Improve.

We work with our clients for the long term, helping to develop, enrich and tighten their marketing strategy to be more effective and drive real, outstanding results through continuous improvement!

Cornerstone DM

Cornerstone DM