our portfolio
Salon Chic
Website Design
The Brief -
Cornerstone were asked to develop a branded website for the Salon Chic hair care range, which would communicate the brand values effectively, whilst also stimulating new users through the use of competitions and facebook groups.
The Pitch -
Cornerstone developed three initial concepts for selection, all with similar emphasis on key messages and core brand values.
Delivery -
Following presentation of concept work, a final design was selected and developed by Cornerstone over a six week period. The site included strong imagery, innovative copy, and directed visitors to the competitions page, through which they had the chance to win a years free supply of salon chic.
Outcome -
The salon chic website has been in operation for some time now, and has provided positive results. It’s search engine rankings have been strong throughout, and the site has continued to gain new entrants to various competitions and newsletter sign up’s.