rosa homes

calder view press advert

The Brief - Rosa Homes asked Cornerstone to produce a press advert for their Calder View develoment, making it look interesting whilst highlighting their key messages.

The Pitch - Cornerstone created the autumn themed advert pictured (right), whilst identifying the target market through the use of imagery throughout the advert.

Delivery - The advert was simply worked up ready for press with minor copy amends, and placed in a number of publications over the following months.

Outcome - The Calder View press advert has so far been successful in gaining attention from Rosa's intended target market, and has gained positive feedback from media suppliers too.