rosa homes

preston road press advert

The Brief - Rosa Homes asked Cornerstone to produce a press advert for their Preston Road develoment, making it look interesting whilst clearly identifying the key target markets through the use of imagery.

The Pitch - Cornerstone created the advert pictured right which clearly identifies the main target audiences, whilst also identifying the type of development and the key selling messages.

Delivery - The advert was worked up within a one week period for Rosa and placed in a number of media, as well as being used for direct mail pieces to a database of interested parties.

Outcome - The Preston Road advert had a great reception by it's target market and the development was successful in selling the properties available. The direct mail pieces also had a positive response and encouraged potential buyers to attend an open weekend where tours were given of a showhouse and the development.