The Paterson Institute for
Cancer Research

corporate website re-design

The Brief - The Paterson Institute briefed Cornerstone to develop and re-design their website with a new look and feel, along with improved usability and easy navigation, whilst integrating the site with many of their internal systems which were already in place.

The Pitch – Cornerstone pitched a number of concepts to The Patersonwhich used different creative approaches to satisfy their brief. Much focus was placed on key messages, colour schemes and strong imagery to communicate the institutes quality of research.

The Delivery – Once a finalised option was approved by The Paterson, the site was coded, developed and launched after approval from various group leaders and directors within the institute.

The Outcome – Feedback regarding the new site has so far been very positive, with many comments being placed on the improved usability and strong imagery and colour scheme. This new look has also been carried through a number of printer materials also since the new site's launch.

www.paterson.man.ac.uk