Logbook Loan Shop
Brand / Identity Development
The Brief -
To create an appealing, eye catching brand that is easily recognisable and able to be easily remembered by members of the public.
The Pitch -
Cornerstone presented a range of brand options for the client to choose from, all of which used extremely strong colour pallettes & typography.
Delivery -
The chosen concept shown here was rolled out across all literature, packaging and online materials over the course of a two week period.
Outcome -
The brand has become well recognised by it's target audience and has become a trusted name within the local area. Comments are often gained regarding it's bold appearance, all of which have so far been positive.
