the laura crane trust
teen brochure
The Brief - The main objective of the creative brief from the Laura Crane Trust was to create a fresh new image for the charity which would appeal to their target market, primarily teenagers. It also needed major appeal from passers by due to the brochures being distributed through Yorkshire Building Society branches throughout the UK.
The Pitch - Cornerstone developed the pink silhouette concept as an answer to the Laura Crane Trust's brief. This helped identify the target market well, whilst appealing to current trends and needs as well as satisfying the need to create a fresh and appealing look.
Delivery - The concept was developed into the brochure shown above, which was then printed and distributed nationwide through Yorkshire Building Society branches and also to many schools and trust supporters.
Outcome - The Laura Crane Trust were delighted with the outcome of the literature printed by Cornerstone and have so far been deemded as a success in updating the trust's image and appeal to their target market.