fmcg

corporate identity

The Brief - Under new ownership, fmcg required an image which represented the market in which they operated in, as well as the types of products they produce. With a concept already in mind, fmcg briefed cornerstone to produce a folder which ticked these boxes.

The Pitch - Cornerstone created a brand image for fmcg which satisfied their brief. The company logo remained the same, whilst the supporting elements changed. This was done through the introduction of the water effect, which was transferred onto company stationary, such as the fmcg letterhead, business cards and folder.

Delivery - The re-branding of the company was produced over a period of time and was tailored to the company's needs. All stationary was produced within the required timescales and came under the allocated budget.

Outcome - The re-brand was deemed a success by the board of directors and has also had positive feedback from fmcg's customer base. This is now being rolled out over other media in order to build the brand and expand on it.