fmcg
Website Design
The Brief -
Following the branding exercise conducted for fmcg, Cornerstone highlighted their website as being a key selling tool which was in need of updating to ensure a consistent message was being received by their target audience. For this reason, fmcg asked Cornerstone to develop a site that communicated a clear message about their company, whilst also communicating effectively each individual brands’ message alongside the corporate communications.
The Pitch -
Cornerstone developed a web concept which focussed on easy navigation, search engine optimisation and strong branding to build on the marketing activity taking place with other fmcg brands.
Delivery & Outcome -
The website was launched in December 2009 and has seen a positive response from all at fmcg, and also their key buyers and suppliers. The site is predicted to help support the business moving forward through supply of quality product information and content updates.
