Escenti Head Lice

website design

The Brief - Escenti Head Lice briefed cornerstone to re-design their branded website as part of their 2009/2010 marketing activities which focussed on schools and information for parents. The brief was to create a site that was visually appealing, with the addition of a parent teacher forum, allowing parents to share their concerns, new information and practical tips and advice about how to eradicate head lice.

The Pitch – Cornerstone developed two creative design options for selection, of which the concept pictured left was chosen.

The Delivery – The site was developed over a four week period, from intial design stage to final upload and launch of the new Escenti head lice website. Search engine optimisation was also carried out in order to further improve the site's listings on the web, with the addition of google analytics to monitor the sites performance over that marketing period.

The Outcome – The site at date of publication has been live for two weeks, and has performed well through search engines, whilst playing an important support role in the email marketing campaign carried out by Cornerstone. The next stage is for Escenti Head Lice to utilise the forum area of the site to share information with parents and teachers in need of help relating to head lice.

www.escentiheadlice.co.uk