rosa homes

easingwold press advert

The Brief - Rosa Homes commissioned Cornerstone to create a press advert and identity for their Easingwold development based in York. The ad needed to appeal to younger buyers and first time buyers, whilst looking of a high standard to project the developments modern, high specification look.

The Pitch - Cornerstone put together the ad pictured (right) and chose imagery that was tailored to the target market, which was approved and given the go ahead for development and media booking.

Delivery - The advert was worked up into a finished concept that same week and placed in a number of publications around the surrounding area.

Outcome - The Easingwold advert has been very well received by Rosa Homes and their customer base so far. Feedback has indicated that the literature has given the development the prestige look it deserves and generated interest in the properties.