the church inn

brand identity and literture

The Brief - The brief was given to Cornerstone in October 2007. It asked for a new, professional looking range of Christmas literature which would reflect the restaurants image of a warm, welcoming and friendly country Inn.

The Pitch - Cornerstone developed three possible Christmas menu designs, accompanied by promotional flyer designs. These pieces incorporated a warm and welcoming Christmas image which used similar colours to the internal of the restaurant.

Delivery - The chosen designs were made ready for print, sent to press and delivered within a week of approval to the clients doorstep.

Outcome - The Christmas literature was well received by staff and customers alike. It was mentioned by many that the pub and restaurant had now been given a much more professional look in its promotional materials, which ultimately improves customer perceptions.