our portfolio
Cafe Riverside
Brand & Logo Development / Store Re-design
The Brief -
Cornerstone were approached by Manchester based Daisy Nook cafe with a brief to re-design and re-brand them to help attract a wider audience and help increase customer experience. This was to be done through branding, literature re-design, and an entire store re-design which was to be presented as 3D visuals.
The Pitch -
Cornerstone worked on the branding project over a two month period and pitched brand names, logo designs, colour schemes and typography themes. Once this was approved, we developed a totally new store layout, colour scheme and look & feel to help make the environment a more inviting and comfortable place to be for consumers. The newly titled 'Cafe Riverside' staff and directors loved the concept work put forward, and approved everything for production.
Delivery -
Once approved, Cornerstone produced all required literature, branding, signage, 3D visuals and finished wall art for the Cafe Riverside as shown right. The project was delivered within the required timescales and under the budgets set out.
Outcome -
The new look Cafe Riverside has seen extremely positive comments from its regular customer base, and has seen an upturn in new visitors to the cafe. The work done has been commended by staff and directors, and been earmarked as a reason for improved sales during 2011.
Visit the Daisy Nook website for details about the Cafe Riverside