our portfolio
Bentley Security Projects
Brand / Identity Development
The Brief -
Oldham based Bentley Security Projects briefed Cornerstone to develop and implement a new brand identity throughout their suite of literature and across online media. This would involve re-designing all their brochure work, corporate folders and data sheets, as well as a website re-design and photography of all their product range.
The Pitch -
Cornerstone developed a clean and modern look and feel for the Bentley brand identity, whilst managing to maintain the look and feel of the Bentley logo which is well known within the marketplace. Following initial pitches on literature, website, photography and overall brand look and feel, Bentley chose the concept work shown here and asked for it to be carried across all Bentley materials.
Delivery -
The Bentley branding project was carried out over a two month period, addressing their literature and data sheets as a priority, with the launch of a brand new corporate website soon after to further support their corporate sales strategy.
Outcome -
The new Bentley image has been received with much success by Bentley's current and prospective customer base. The company directors feel it has helped position them much more positively in their customers eyes, helping to develop and further increase their business growth, and reflect the true quality and innovation that their products represent.