Salon Chic Professional
Packaging Design
The Brief -
Cornerstone were briefed to develop the look and feel of a prestige range of hair care products, and were also asked to develop copy that would appeal to the consumer on-pack.
The Pitch -
Development of the Salon Chic Professional range (as named by Cornerstone) took place over a four week period and resulted in two unique concepts which re-positioned the Salon Chic brand effectively.
Delivery -
Positive feedback was gained about both concepts, with the chosen concept being developed and made ready for final production. Copy was also selected, which was believed to be in line with the target audience’s expectations and aspirations.
Outcome -
The new range of products was launched in June 2010 with a strong performance from the outset. Large volumes were ordered by specialist markets, and interest has also been expressed by major retailers throughout the UK and also abroad.
