Ocean Fresh
Packaging Re-design
The Brief -
Ocean Fresh is a long standing household brand which is well known for its fast acting cistern blocks. Cornerstone were tasked with updating the traditional brand to give it more consumer appeal and help improve overall sales for the coming period.
The Pitch -
After careful analysis of the current marketplace, Cornerstone developed various concepts for the range, of which the concept shown right was selected. It was sfelt that this concept competed heavily with the look and feel of larger UK brands, and would help attract more consumers and encourage trial and re-purchase.
Delivery -
The Ocean Fresh project timescales were relatively tight, and required turn around of initial concepts within five working days.
Outcome -
The new look Ocean Fresh packaging design was relased into the UK market in February 2011, and has seen improved sales volumes from current customers, and enquiries from new customers too! We're pleased with the outcome, and hope you like the new look as much as we do.
