our portfolio
North West Ambulance Service
Branding and Literature
The Brief -
Cornerstone developed the North West Ambulance Service (NWAS) Foundation Trust brand (shown right) which was to appeal to the general public, and identify with as many target audience’s as possible. This was then carried across literature, which was to be fresh and clean in its appearance.
The Pitch -
Cornerstone developed a colourful, clean and appealing range of literature that tied into the brand & logo, which was developed for the ambulance service. This image has been rolled out across multiple pieces, and has gained positive feedback from NHS North West.
Delivery -
With the branding of the NHS Trust firmly in place, all literature has been carried out within the designated timescales, and often under the defined budgets.
Outcome -
The re-brand has been deemed a success by the Ambulance Service, with feedback from the general public being extremely positive; this in turn has helped increase membership of the foundation trust.