Generation Communications
The Brief - This brief involved creating a brand identity which was relevant to the company's over 50's target market, which was then to be carried across a number of platforms such as the company website, business cards and promotional postcards.
The Pitch - Cornerstone developed a number of logo ideas for the client, which were then developed into the final product shown here. Following this, a number of concepts for the company business card, website and promotional literature were developed and approved for production.
Delivery - The chosen logo design was selected within a week of the pitch meeting once all partners had considered their options. Once this decision was made, the logo was transferred across all platforms, using copy provided by the client. The printed materials were then delivered to the client within a week of approval.
Outcome - Both the client, and their target market were pleased with the finished product and felt that the branding was strong, clean and fresh. The brand continues to be used across a number of platforms in order to grow the company and expand its operations.
