Fair Naturally
Website Design
The Brief -
As part of the new fair naturally brand launch, Cornerstone were briefed to design and develop a web standards compliant website that would appeal to consumers, giving them product information and paypal integration for online purchases.
The Pitch -
Cornerstone developed the theme shown here, which carries through the brand look and feel (also developed by Cornerstone), whilst communicating key product details and new Fairtrade facts about the fair naturally producer groups and communities.
Delivery -
The website was to be developed and launched in time for Fairtrade Fortnight, which took place in February 2011. This deadline was achieved, and rankings of the site via search engines soon increased.
Outcome -
The site has been praised by staff at fair naturally, as well as consumers and journalists who have been using it over the first few months since launch. It has gained good search engine rankings and is set to continue this trend in the future.
