Fair Naturally
Brand / Identity Development
The Brief -
As part of the overall fair naturally project, cornerstone were commissioned to design the fair naturally brand, with a brief of creating an image which tied in the the Fairtrade theme, ensuring consumers knew that the products were more natural than tradition products, and more ethically correct.
The Pitch -
We developed various brand options for the fair naturally range which used rough, textured type faces as well as colour schemes that further re-inforced the Fairtrade and organic values underpinning the brand.
Delivery -
The chosen concept shown here was rolled out across all literature, packaging and online materials over the course of a four month project.
Outcome -
The brand has seen a great deal of interest since it's full launch in February 2011, and is expected to be taken on by some of the major retailers such as Sainsbury's, Waitrose and Morrisons.
See the fair naturally packaging case study
See the fair naturally website case study
