Fair Naturally
Packaging Design
The Brief -
Cornerstone were briefed to design a range of packaging for the brand new, Fairtrade certified "fair naturally" products, which were to be launched in February 2011. The packaging was to be clean, well targeted and emphasise the key Fairtrade ingredients.
The Pitch -
Cornerstone developed various options for the fair naturally range, from which the packaging shown right was developed. This was chosen due to it's clean and effective appearance, shelf presence and colour usage.
Delivery -
The packaging design was carefully developed over a number of months, and once near to completion, ran through various consumer surveys and focus groups to ensure all critical criteria were being well covered. Following a successful survey, the packaging was perfected for press and delivered within the desired timescales.
Outcome -
The new "fair naturally" range has received outstanding feedback from consumers and trade buyers
within the marketplace. The range has been tipped as "totally unique", and is due to hit the shelves of major UK retailers this year (2011)!
