our portfolio
Fair Naturally
Product Brochure
The Brief -
The all new, Fairtrade certified range of beauty products from fair naturally were launched in February 2011 to coincide with Fairtrade Fortnight. Before the range's full launch, Cornerstone were asked to develop the design and content for a key sales brochure, which would be supplied to all key buyers and journalists throughout the UK.
The Pitch -
Cornerstone developed the 'hessian theme' shown right, which carried across the range's natural and organic make up, whilst using a material which can commonly be sourced as Fairtrade. Emphasis was placed on key selling messages and stories about the producers that were benefiting from the range, as well as key commercial figures to ensure the deal was fully explained to the target audiences.
Delivery -
The brochure was developed alongside the brand, packaging design and website, and made ready for press in December 2010. These were then distributed to numerous key buyers, retailers and journalists to inform them about the range and gain further interest in the brand concept.
Outcome -
The brochure was loved by all the staff at fair naturally, and went down extremely well with the various target audiences too! Feedback so far has been positive, and reprints of the brochures were ordered to keep up with demand.