Escenti Headlice Defence
Packaging Design
The Brief -
Following a successful listing of the standard Escenti Head Lice products, Cornerstone were given the brief to develop a smaller sized nit kit that mimicked the look and feel of the standard products, but had its own unique identity, shalf presence and appeal to various demographics.
The Pitch -
After consultation with the client, their varied customer based and field research, Cornerstone developed the packaging shown here. This was created to be clean in its appearance, with key target demographics identified on pack, yet still maintaining some of the core product range's 'look & feel'.
Delivery -
Cornerstone worked on artwork over a few week period and were in regular contact with the client's printers to ensure artwork specifications and materials were correct at time of production.
Outcome -
The new nit kit was received with
great anticipation by the client and retailers alike. After initial client sales meetings, the kit was taken on by Sainsbury's UK stores, and has been a strong performer for the range ever since.
