News

Cornerstone develop Rosa Homes press adverts

Cornerstone design & marketing have recently undertaken the complete re-design of the Rosa Homes press adverts and promotional materials. The new adverts aim to build on the current Rosa Homes brand, making it a better known name in the Yorkshire region whilst effectively communicating the benefits of shared ownership housing. The new press adverts have been developed specifically to appeal to certain lifestyle segments who are likely to purchase individual developments. This has been achieved through the use of market research and competitor analysis prior to the campaign going ahead, which so far has ensured a successful transition.

Saddleworth Brewery Commission Cornerstone to re-design pump clips

In November 2007, Cornerstone received a brief from Saddleworth Brewery, a local brewery servicing the Lancashire and Yorkshire areas. The brief was to create a uniform design that could then have each brew’s “brand personality” incorporated into it. With the project now complete, Cornerstone and Saddleworth brewery are more than happy with the results. “This has created a brand that will become well known and loved, making our brews more competitive at the point of sale”, says Christine Taylor of Saddleworth Brewery. “..we’ve been wanting to carry out this project for years, and finding Cornerstone has been a God send in helping us achieve a strong brand identity.”